An exhibition-fair “Holiday Bread 2010” took place in Ivano-Frankivsk on August 29, 2010. As part of the festival there was an exhibition-fair of bakery and confectionery products of local manufacturers, who provided the best samples of their products. The event was attended by 18 enterprises.

PLS "Ivano-Frankovsk Bakery" put on display the grain composition, cakes and 25-kilo loaf, for which was awarded the appropriate mark "Bast loaf 2010".

The festival has changed people's attitude to bread, as everyday food.